Google Ads Overview
Overall performance for Jul 31 - Aug 6
Conversions
2
Cost / Conv.
$8.32
Impressions
182
Total Cost
$16.65
Google Ads Campaign Breakdown
Individual campaign performance
| Campaign | Status | Budget | Impr. | Int. Rate | Conv. | Conv. Rate | Cost/Conv. | Cost |
|---|---|---|---|---|---|---|---|---|
| Search | Teachertainment | Eligible | $2.00 | 160 | 8.13% | 2 | 15.38% | $7.53 | $15.07 |
| Store | PMax | Eligible | $10.00 | 22 | 31.82% | 0 | 0% | $0 | $1.58 |
Google Keyword Performance
Top keywords by impressions
| Keyword | Impr. | Clicks | CTR | Conv. | Avg. CPC | Cost |
|---|---|---|---|---|---|---|
| printable math activities | 51 | 5 | 9.8% | 2 | $0.86 | $4.30 |
| fun math worksheets | 30 | 6 | 20% | 0 | $1.28 | $7.67 |
| engaging math activities | 25 | 1 | 4% | 0 | $1.96 | $1.96 |
| fun activities for learning | 24 | 0 | 0% | 0 | $0 | $0 |
| multiplication worksheets | 13 | 0 | 0% | 0 | $0 | $0 |
| teacher worksheets printable | 8 | 0 | 0% | 0 | $0 | $0 |
| 1st grade math worksheets | 2 | 0 | 0% | 0 | $0 | $0 |
Meta Ads Overview
Overall performance for Jul 31 - Aug 6
Website Purchases
46
Website Leads
17
On-FB Leads
1
Amount Spent
$375.99
Meta Ads Campaign Breakdown
Individual campaign performance
| Campaign | Impr. | CTR (All) | LP Views | Purchases | Web Leads | FB Leads | Cost/FB Lead | Spent |
|---|---|---|---|---|---|---|---|---|
| Store | Sales Campaign | Teachers | 6,160 | 4.72% | 157 | 16 | 8 | 0 | N/A | $122.79 |
| Store | Sales Campaign | Parents | 5,733 | 4.67% | 157 | 30 | 9 | 0 | N/A | $106.15 |
| Blog/Songs Traffic Campaign | 5,768 | 2.24% | 103 | 0 | 0 | 0 | N/A | $21.72 |
| School Services | Sales Campaign - [No exclusions] | 1,035 | 0.1% | 1 | 0 | 0 | 0 | N/A | $7.27 |
| Leads Campaign | Parents [Local] | 1,866 | 1.02% | 0 | 0 | 0 | 0 | N/A | $61.03 |
| Leads Campaign | Parents | 2,091 | 0.67% | 0 | 0 | 0 | 1 | $57.03 | $57.03 |
Top Meta Campaign Ads
Highest performing ad creatives
Back to School Email
Email campaign creative
Back to School Email Stats
Delivery and engagement metrics
Back to School Email Click Performance
Link click breakdown
PAW Patrol Email
PAW Patrol: The Dino Movie email campaign
PAW Patrol Blog
How PAW Patrol: The Dino Movie Can Inspire Teamwork, STEM Learning, and Big Adventures
Social Media Activity
Recent posts and scheduled content
